Types of Scent Families

Introducing our scent families! We've categorized our scents into four main groups: Floral, Creamy, Earthy, and Fruity. Our Signature Collection features color-coded product labeling to make it easier for you to choose. Before making a decision, it can be helpful to know which family you prefer. Check out our guide below to assist you in finding your perfect scent match.

Creamy product scents

Creamy Scents

The term "creaminess" usually denotes a rich feeling, infused with silky, sensuous and lightly or more heavily sweet notes which may derive from soft vanilla, sandalwood, or coconut and sometimes from rich, lush florals that naturally have nectarous qualities, such as jasmine or honeysuckle. This family can also include bakery or gourmand scents.

Creamy Scented Products
Bunch of flowers depicting floral scents

Floral Scents

The floral scent family is one of the most common families and are used in many well-known perfumes. Floral scents are most often used in women’s fragrances. They usually smell like fresh-cut flowers or have a powdery note to them. Floral fragrances tend to be garlanded with notes like jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, mimosa etc.

Floral Scented Products

Fruity Scents

The fruity scent family encompasses clean bright scents. Herby, citrusy and oceanic scents all fall into this category. More often used in men’s fragrances than women’s fragrances, fresh scents are paired with spicy notes to create a more robust fragrance. Aromatic, tart notes can also be found mixed with zesty or citrus scents.

Fruity Scented Products
Description of earthy or woody scents

Earthy Scents

Woody scents are usually warm and opulent, mixing incense-like fragrances like sandalwood and patchouli with drier notes like cedar. To tone down the warmth of these notes, fragrances will sometimes incorporate some fresh scent notes like citrus or floral. Notes in this family can be described as coniferous or woody and bitter. Woody fragrances can be given an added intrigue by adding spices/fruity notes, or herbs.

Earthy Scented Products